Too young to rock’n’roll?

Sweden Rock has a loyal following of middle-aged fans. And they come to the festival every year – with an 89% return rate. That is hard core! But in 2018, our job was to start building a younger audience. So, we rocked them in their channels, in their language and grabbed their attention with a glowing snake in a sea of fire. We created unprecedented social engagement, that resulted in a record-breaking 35,000 tickets sold.