Multicopy is even greener

From wood, to paper, to biogas. Yup, you read that right. When Stora Enso produces their sustainable premium paper Multicopy, they use residue from the process water to produce liquefied biogas (LBG). By using LBG instead of diesel, the greenhouse gas emissions can be reduced by up to 90%! Mustasch developed the concept to communicate the excellence of Multicopy’s biogas production. An icon, storytelling, videos, and marketing collateral now carries the message of how paper production can contribute to a fossil free future.