A new era

Tailings dewatering with Solid Bowl Centrifuges is an Alfa Laval-innovation that is a safe, sustainable alternative to tailings dams. It opens up for a new era in tailings management and has the potential to strengthen the Alfa Laval brand in the mining industry segment.

We created a social media campaign – A new era in tailings management, as banner statement and developed an ample toolbox for marketing in various digital and social channels.

The initial focus was to boost interest for the solution at the international conference IMARC in Melbourne. The result – the campaign surpassed the lead generation goals by 1000%! Yes, that’s right – one thousand percent.
Mic drop.