Impact certified with Sveriges Annonsörer
The Effectiveness System was launched in 2021 and is a Swedish industry standard for measuring the effects of marketing communication. Sofia Persson and Richard Ingemann at Mustasch participated in the very first training in January, and both passed the test to get their impact certification.
There is an endless amount of data out there to analyze. It’s easy to focus on a few chosen KPIs which might not even give you any useful information whether the communication gives you a return on investment or generated growth.
The Impact certification means we can offer our clients a greater insight into whether the communication we create actually works. Based on the goals, we choose the correct set of metrics and can shed light on what is working and what is not.
The Effectiveness System is divided into six categories of key performance indicators:
- Digital metrics
- Campaign metrics
- Brand metrics
- Business metrics
- Relationship metrics